THE THREE FACES OF FORD EXPLORER:

LUXURIOUS, ADVENTUROUS AND URBAN, ALL ON DISPLAY AT SEMA

The all-new Ford Explorer has been turning heads with its eye-catching, modern design, and things will be no different when it hits the floor of the SEMA (Specialty Equipment Market Association) show this year, which will be held Nov. 2-5 in Las Vegas.

“It’s so new and reinvented, and the styling is standout from the inside out,” said Craig Patterson, Ford Explorer marketing manager. “Explorer is the perfect choice for people to accessorize. Those who want to customize it are starting from a great base that is extremely well received, and that’s where the attraction lies.”

For the 2010 SEMA show, Explorer will take to the Ford stand along with customized versions of Ford Taurus SHO, Edge and Fusion Sport, as well as the all-new Lincoln MKX. The Explorers on the show floor will open up customers’ minds as to the possibilities that can be created with the all-new SUV.

“We designed three different images for the Explorers at SEMA,” said Melvin Betancourt, Ford specialty design manager. “The new Explorer resonates as a modern SUV, so the modifications play off all the great technology and features that the vehicle is equipped with.”


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