Tuesday, November 9, 2010

Want Stress-Free Driving? Use In-Vehicle Technology

Ugh, parallel parking. You’d be hard-pressed to find anyone who thinks it’s fun to do. And how about backing out of a parking space? Not much joy spread there either. But a nine-month advanced research project conducted by Ford and the Massachusetts Institute of Technology (MIT) New England University Transportation Center revealed drivers are less stressed when doing both those high-stress tasks when using selected new technological advancements. This study is an extension of an ongoing alliance between Ford and MIT to improve driver focus, wellness and safety through the integration of vehicle technology.


In the study of the Active Park Assist system, data were collected from 42 subjects equally distributed between males and females across three age groups – drivers in their 20s, 40s and 60s. Prior to testing, each of the subjects was given an in-depth briefing and demonstration of both the technology at the focus of the study as well as related systems. They then gained experience with the systems prior to the defined assessment period. For example, in the parallel parking study, subjects were given three practice opportunities to both manually parallel park and use the Active Park Assist feature to grow accustomed to the technology and experience parking the Lincoln MKS.


for entire Ford Story click here...

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